This is a project I did for the advertising agency Lola Mullenlowe.

They wanted to develop a digital game for Freaky Fusion, a new Monster High (Mattel) film.

The idea was to create a virtual laboratory where players could create and design their own dolls — physical appearance, costumes, jewelry and other aspects — and fuse them with original characters from the series. For this game, I had to design all of the interchangeable elements that players could use to create their dolls.