Freaky Fusion



Costumes, personal items and characterization for a dress-up game

This is a project I did for the advertising agency Lola Mullenlowe.

They wanted to develop a digital game for Freaky Fusion, a new Monster High (Mattel) film.

The idea was to create a virtual laboratory where players could create and design their own dolls — physical appearance, costumes, jewelry and other aspects — and fuse them with original characters from the series. For this game, I had to design all of the interchangeable elements that players could use to create their dolls.

Some screenshots of the game

This game has been taken down as of 2014, but some parts still remain at Wayback Machine.

Some items (slide)